• Target

    £550,000

  • Type

    Equity

  • Close Date

    Aug 31 2019

  • Status

    Live

RISK WARNING: Your capital is at risk. The risks include: the lack of liquidity in this market in terms of being able to realise investments and the loss of the value of investment. When you invest any loss in value will not be covered by the Financial Services Compensation Scheme.
Please read FULL risk warning.

The Odd Flower

The Odd Flower is a technology and marketing brand changing the ‘traditional’ luxury flower model.

Investment closes only once the total pledged amount passes the minimum of £200,000

Total Pledged: £65,675
Max

£550,000

A pledge is not a commitment. You will be asked to confirm in the next section.

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Overview

The Odd Flower is a technology and marketing brand disrupting the ‘traditional’ luxury flower model.  The brand has avoided the expensive high street shop and associated waste and operates via an online offering supported by a centralised sourcing and flower fulfilment supplier.  
 
The Odd Flower business model is focused on driving monthly recurring orders by offering a subscription model. This will enable TOFL to scale at speed and deliver flowers on the doorsteps of the UK’s most discerning customers 7 days a week. 

Since launching in November 2018, the company has generated over 600 customers and delivered 1,500 boxes, at an average of 2.5 orders per customer. The Odd Flower’s customers enjoy experiencing the changing seasons and products not delivered by supermarkets or the large online players.
 
TOFL are privileged to count the following high-profile people / companies as our customers:
·       Natasha Archer, HRH Duchess of Cambridge stylist.  The Odd Flower styled Natasha’s baby shower which was featured in Hello Magazine and The Daily Mail
·       Mishal Hussain, R4, Today Programme presenter
·       Jenny Packham, celebrity dress designer – favourite of HRH Duchess of Cambridge
·       Christies London
·       MADE.COM
·       Bloomsbury Publishing
 
The company has also enjoyed huge success in the media, featuring in the Evening Standard, Sunday Times Style, The Times, CityAM, Observer Magazine, Hello magazine, Mail Online, Mail on Sunday’s You magazine, Vanity Fair, The Daily Telegraph, Independent.co.uk, Harper’s Bazaar, and graced the covers of Homes & Gardens to name but a few. 
Deal Manager avatar

Deal Manager
Agne Pakalniskyte

  • Sector: Technology / IT / Software
  • Region: UK: London
  • Stage: Early stage - early revenues, pre-profit
  • Eligible Tax: EIS
  • Board Requirement: Will consider further board appointments
  • Pre Money Valuation: £1,700,000
  • Share Price: £165.00
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